Customer identity platform and marketing datasets

{
    "object_type": "df_transaction_reference",
    "event_type": "Data-Driven Acquisition",
    "buyer": "Dentsu",
    "seller": "Merkle",
    "asset_description": "Customer identity platform and marketing datasets",
    "reported_price": "$1,500,000,000",
    "confidence": "High",
    "region": "Global",
    "_attribution": {
        "source": "DatFlash",
        "publisher": "DataUniversa",
        "retrieved": "2016",
        "note": "Observed transaction reference. No normalization or appraisal applied."
    }
}