{"object_type":"df_transaction_reference","event_type":"Data-Driven Acquisition","buyer":"Dentsu","seller":"Merkle","asset_description":"Customer identity platform and marketing datasets","reported_price":"$1,500,000,000","confidence":"High","region":"Global","_attribution":{"source":"DatFlash","publisher":"DataUniversa","retrieved":"2016","note":"Observed transaction reference. No normalization or appraisal applied."}}