Identity graph, consumer identity and marketing datasets

{
    "object_type": "df_transaction_reference",
    "event_type": "Company Acquisition (Data Driven)",
    "buyer": "TransUnion",
    "seller": "Neustar",
    "asset_description": "Identity graph, consumer identity and marketing datasets",
    "reported_price": "$3,100,000,000",
    "confidence": "High",
    "region": "Global",
    "_attribution": {
        "source": "DatFlash",
        "publisher": "DataUniversa",
        "retrieved": "2021-12-01",
        "note": "Observed transaction reference. No normalization or appraisal applied."
    }
}