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Video platform + viewing/engagement datasets (consumer behavior data)

Price
$370M
Date
2013-05-15
Buyer
Baidu (China)
Seller
PPS (online video business)
Type
DATA_SUBSCRIPTION
Region
US
Market Context
PPS (online video business) operates or curates a large-scale content platform that generates continuous streams of user-authored material and associated metadata through ongoing interaction. In AI licensing contexts, platform-originated data of this type is generally valued for its scale, linguistic diversity, topical breadth, and ongoing refresh cycle. For AI buyers, comparable platform datasets are typically used for language model training, fine-tuning, evaluation, and retrieval-based systems, reflecting common market patterns rather than transaction-specific implementations. Specific data scope, rights, and permitted uses vary by agreement.
Term
One Time
Confidence: High
Citation: DatFlash (2026). "Video platform + viewing/engagement datasets (consumer behavior data)"
https://www.datflash.com/transaction/baidu-china-pps-online-video-business-video-platform-viewing-engagement-datasets-consumer-behavior-data-2013-0
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