{"object_type":"df_transaction_reference","event_type":"DATA_SUBSCRIPTION","buyer":"Unilever","seller":"Kantar","asset_description":"onsumer panel & brand performance datasets","reported_price":"$25,000,000","confidence":"Medium","region":"US","_attribution":{"source":"DatFlash","publisher":"DataUniversa","retrieved":"","note":"Observed transaction reference. No normalization or appraisal applied."}}