{"object_type":"df_transaction_reference","event_type":"Data-Driven Acquisition","buyer":"Publicis","seller":"Epsilon","asset_description":"Consumer identity graph and marketing database","reported_price":"$4,400,000,000","confidence":"High","region":"Global","_attribution":{"source":"DatFlash","publisher":"DataUniversa","retrieved":"2019","note":"Observed transaction reference. No normalization or appraisal applied."}}