April 16, 2026

What does data actually cost? 

Right now, there isn’t a clear answer. 

Similar datasets can be sold for a few thousand dollars, or several million. 

Pricing is highly dispersed, terms vary, and most transactions happen without shared context. The market exists, but it’s difficult to observe in a structured way. Because of that, most decisions around data are still made in isolation. 

At the same time, there’s a push toward building a more standardized, reliable, and interoperable data economy. But those systems depend on something more basic: understanding where we are today. 

That starts with visibility.

 Before data can be structured, governed, or consistently valued, it needs to be more clearly observed.